For more than two decades I’ve built businesses where creativity meets technology, from a record label and Romania’s first legal music streaming service to MOCAPP, a leading CEE Influencer Marketing agency.
Every company I started came from the same belief: creative people produce enormous value, but markets are often late to measure, price and distribute it.
Songs in 2002. Streams in 2007. Creators in 2013. Influence in 2017. Each time, my job was to discover and empower talent. Sometimes too early. Sometimes at just the right time.
Co-founded in Bucharest with Marius Moga and Mihai Sturzu. Produced hits for O-Zone, Hi-Q, Simplu, Akcent, DJ Project, Andreea Bălan, TNT, Unu’ and others. For a while, a large share of the Romanian Top 100 came out of our studio. Status: closed.
Romania’s first legal, free music streaming service, launched a year before Spotify. Official launch in 2008 with Emi Gal as CTO and co-founder: almost 7,000 invitation requests in the first few days, first place at the Webstock Awards 2008 and an Internetics award for originality. The 2009–2010 crisis stopped us – we switched it off on January 1st, 2012. My bet on the founder was right: Emi went on to build companies with two €10M+ exits (Brainient London, Ezra New York).
MP3 music store.
The first Romanian talent agency for content creators and influencers. 30+ exclusive talents in its first six years.
Started in November 2017 as the first marketplace connecting brands and influencers in Romania and launched as a full platform in November 2019. Grew into a martech company and full-service agency with an audited creator database. Backed by 150 angel investors and two VC funds: ROCA X and Netopia Ventures.
MOCAPP connects brands with vetted creators. It’s the company where everything I learned in showbiz, media and marketing finally met.
Innovation, in my experience, is mostly being early and staying alive. A few firsts, for the record:
Early is a risk, too.
eOK was right about streaming and still died in the crisis. Being right about the future pays only if you survive until it arrives.
Numbers before enthusiasm. Enthusiasm starts a company; data keeps it alive. At MOCAPP we built everything on verifiable data: pre-audited creators, centralized reporting, transparent disclosure. That is what brought us clients in six countries.
One hundred percent responsibility.
Every company that failed had a good external explanation: the market, the timing, the partners. None of them was the real reason. I was; and that’s the only cause I can fix.
In June 2026, La French Tech Bucharest named me Entrepreneur of the Year at a gala held at the Romanian Embassy in Paris. I’ve spent eighteen years being paid in applause; a statuette was a first. It validates the road so far. But, as I said on that stage, the best song is always the next one.
