NEW BOOK · NOVEMBER 2026 · HYPERLITERATURA

Strategia RISE

By Florin Grozea. Romanian edition, November 2026. English edition to follow.
How to turn your authentic identity into the strategy that attracts clients, teams and investors.

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Find your archetype

Why I wrote it

I’ve built five companies. I buried a few and scaled others, and every failure traced back to the same root: my own lack of clarity as a founder. RISE is the system I built from that experience, from my years on stage and in the studio, and from hundreds of conversations with the entrepreneurs I’ve mentored.

Most personal branding advice stops at the surface: a logo, a color palette, a posting schedule. RISE starts underneath, with what I call Strategic Identity: who you are, anchored in a brand archetype and deliberately used as a business asset that attracts clients, teams and investors. It’s a manual of conscious leadership, applied to your career and your company.

One system, three layers

1. THE COMPASS — Who are you?

Brand archetypes, from Jung to Mark & Pearson. The fundamentals of personal branding. Conscious leadership and the four pillars of integrity: Radical Responsibility, Willing to Feel Your Feelings, Candor, Impeccable Agreements.

One system, three layers

2. THE MAP — Where are you?

The Entrepreneurial Journey in eight stages, grouped in the four R.I.S.E. steps:

R / Reality Check: the Visionary, the Builder
I / Income Focus: the Seller, the Manager
S / Seek Freedom: the Entrepreneur, the Amplifier
E / Evolution: the Superstar, the Conscious Leader

Each stage comes with its own pain point, the role Strategic Identity plays there, a real founder’s story, and exercises for today, tomorrow and next month.

One system, three layers

3. THE EXECUTION: How do you do it?

The KOL Path: six steps, from your foundational pillars to leading, and monetizing, your community. Social media for founders. And the R.I.S.E. Plan: 24 steps in 24 days.

The RISE Strategy – Transform Your Identity into a Successful Brand

Have you noticed that you find it easier to remember the names of founders than the names of their companies? It’s no coincidence: people don’t follow brands; they follow people. And when competition is fierce and resources are limited, a leader needs more than just a good product. They need a Strategic Identity.

After founding five companies over a career spanning nearly thirty years, Florin Grozea arrived at a fundamental truth: your career cannot grow beyond your level of self-awareness and clarity. Thus, R.I.S.E. was born—a methodology comprising four steps and eight stages, already tested by dozens of entrepreneurs and leaders.

“The RISE Strategy” begins with the Authentic Self and transforms it into a business asset: who you are, anchored in an Archetype and deliberately leveraged to attract clients, teams, and investors.

When anyone can produce anything, your uncopyable advantage remains who YOU truly are.

Thirteen founders stories, told from the inside

The book follows real founders from the Romanian ecosystem through each stage, from the first pitch to life after the exit, with each story viewed through the founder’s brand archetype and its shadow: Iulian Pădurariu (SeedBlink), Corina Gheorghe (Fine Desserts), Irina Zota (Izzie), Grégoire Vigroux (La French Tech Romania), Roxana Tașcu, Ciprian Cazacu (easySales), Mirela Stancu, Tudi Ciuleanu (RebelDot), Cristina Bâtlan (Musette), Sandu Băbășan (Blugento), Mada Seghete (Branch), Andrei Pitiș (Vector Watch) and Marius Ghenea (Catalyst).

”Entrepreneurs who endure and leave something behind have a team built on a clear set of values and a well-differentiated product, and they entered the market at the right time. The right people, in the right place, at the right time.
Marius Ghenea

”In a world where products can be copied, story and values cannot be replicated.
Cristina Bâtlan

Who it’s for

Founders at any of the eight stages, who want growth that doesn’t depend on their next burst of effort.

Freelancers and consultants who want predictable income and a name that opens doors.

Senior marketers building their own authority, beyond the company logo.

Employees who feel their work has lost its meaning and are preparing to build something.

From the book

“We don’t follow brands, businesses or startups. We follow other people. Human beings love, and hate, other human beings. Brands are impersonal. People aren’t.”

“I call it Strategic Identity precisely because authenticity alone is not a strategy. Be honest with yourself, but be strategic with the market.”

“The archetype gives you energy and direction. Integrity keeps you on the road when the energy runs out.”

Title: Strategia RISE
Subtitle (RO): Transformă-ți identitatea într-un brand de succes
Author: Florin Grozea
Publisher: HyperLiteratura
Publication: November 2026
Language: Romanian

Buy the Romanian edition

Florin Grozea speaking into a microphone during a conference presentation

About the author

Florin Grozea is the author of “RISE” (HyperLiteratura, 2026) and “Hit Yourself” (Polirom, 2013), Entrepreneur of the Year 2026 (La French Tech Bucharest), and the founder and CEO of MOCAPP, a leading CEE Influencer Marketing platform. A five-time founder with nearly three decades in music, television and marketing, he mentors a community of 7,000+ creators through IAM and advises startups in Romania and Spain.