I’ve made most of the expensive mistakes already: launched too early, scaled too late, hired for talent and forgot to check character. What follows are the shortcuts I learned over 30 years. Pick the door that fits where you are.
ACCELERATOR
I spent eighteen years on stage. Now I help others find theirs.
Nearly three decades in media, marketing and entrepreneurship, in four formats you can use: a keynote, an advisory session, an accelerator, or a personal branding system you’ll run yourself.
On stage
I speak about the creator economy, influencer marketing, and personal branding. I’ve been on business stages since 2008: Webstock, GPeC, Digital Marketing Forum, ICEEfest, Internet & Mobile World, ZF Digital Summit, Influencer Marketing Conference, eCommerce Talks, SocialPedia in Bucharest; Rockit Conference in Chișinău (2019); Creator Talks in Cluj-Napoca (2025); Marketing Rocks in Iași (2026). I also host in-person workshops for the entrepreneurial community in Barcelona.
Formats: keynote (20–45 min) · workshop (3 h) · panel or fireside chat · in English or Romanian.
Three myths that stop founders on social media.
And the ten-minute routine that works instead.
The Archetypal Leader.
Why your company can’t grow beyond your own clarity, and how the R.I.S.E. Framework fixes that. Based on my proprietary methodology.
Influence, measured.
Budgets, formulas and the data behind a €122M market. Based on the annual MOCAPP & HypeAuditor study.
In the room
Most startup problems eventually come back to the founder: clarity, priorities, positioning and the ability to turn strategy into action. I advise founders in Romania and Spain on marketing strategy, go-to-market and their own positioning as leaders.
What I do: practical sessions that end with decisions, numbers and next steps. Pricing and channel choices. The first hundred customers. The story you tell investors, and the founder presence that makes that story credible.
I’ve been on both sides of the table. I’m a five-time founder, raised €900k+ for MOCAPP from 150 angel investors, ROCA X and Netopia Ventures, and scaled the company to six countries. I also mentor and advise founders through startup accelerator programs in Bucharest and Barcelona.
Formats: one-off strategy session · monthly advisory · equity-based advisory for founders whose values I share
In the accelerator
In October 2023, at MOCAPP, we launched IAM, the first Influencer Accelerator in South-East Europe. I’m its pilot and one of its mentors. Today it’s the largest professional community of creators in Romania: 7,000+ creators and social-media professionals, five editions completed, 95 graduates certified in the latest one alone, 160 hours of courses per edition, and partners such as ING Bank, Kaufland, Samsung, P&G and Revolut.
How it works: mobile app and community, weekly live webinars with mentors from Romania, the UK and Germany, video courses, a certification exam, a selected cohort each edition (27 of 72 applicants in Edition 5).
One-on-one
“Respected in my industry, invisible outside it.” That’s the sentence I hear most often from founders. You built a company. Now it’s time to build your name, and the authority that comes with it.
What we build in 60–90 days: your Strategic Identity, based on the R.I.S.E. Framework from my book. Your archetype and positioning, with a tagline. Your own audience, distinct from your company’s. Your key messages. A content system for LinkedIn and your newsletter. A presence plan, from the first post to the first press feature. You leave with a system you run yourself, every week.
Formats: 1:1 program · small-group program · Strategic Identity Audit (archetype-based, delivered as a PDF)
I’ll show you how I work, and we’ll see if we’re a fit.
”Words like ‘creative’ and ‘innovative’ were invented for guys like Florin Grozea. Some people can do but not teach. Some, the other way around. Florin does both exceedingly well.
Avi Cicireanfounder, Brand Minds
”Florin is a detail-oriented visionary, always trying to identify innovative solutions for current problems in the industry. Proactive, proficient and smart.
Emi Galfounder, Ezra
”Florin is one of the best entertainment specialists I know.
Laura MihăilescuCMO, eJobs
”Full of creativity, but always organized.
Dragoș Tuță-MihaylovAmbasada Sustenabilității
Not sure which one fits?
Write to me: two lines about where you are, and I’ll tell you whether I can help.