Bani din jocuri, nu din vânzarea de CD-uri – Aerosmith

Aerosmith a câştigat din drepturile de autor ale jocului “Guitar Hero” dedicat muzicii lor mai mult decât la orice alt album din istorie! (Via Dragoş Novac)


From the strong reported sales of Guitar Hero: Aerosmith, to the frenzied pace of downloads for additional music albums and downloadable content in Guitar Hero III and Rock Band, musicians today are finding that rhythm games are a new way to get their music out to fans outside the traditional sales channels.

While the revenues from the games themselves are a lure, bands are also finding in fans a renewed interest in their non-game music downloads as well as band merchandise. Is this the next big money maker to save the ailing music industry?

“[Their] version of ‘Guitar Hero’ generated far more in revenues than any Aerosmith album ever has. Merchandising, concert sales, their ability to sign a new contract [have] all been unbelievably influenced by their participation in ‘Guitar Hero.’”

…Over a million copies of the game have sold since its launch in June.

To put those numbers in perspective, Aerosmith’s last studio album, 2004’s “Honkin’ on Bobo” sold 160,500 copies in its first week, equating to roughly $2 million in sales. Guitar Hero: Aerosmith sold 567,000 copies in its first week, grossing roughly $25 million.

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Viitorul muzicii este digital şi iată cum lucrurile se schimbă în industria muzicală mondială. Sub ochii noştri!

Desigur, vorbim despre valoare adăugată, despre merchandising, despre personalizare.