Data on the creator economy, lessons from the companies I’ve built and continue to build, and the ideas behind RISE. Written by me. Unsubscribe in one click.
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Writing on creativity, technology and leadership since 2006.
Articles
I’ve been writing here since June 2006: more than 6,300 posts, from tour diaries and mashup culture to influencer marketing studies and conscious leadership. Most of the archive is in Romanian. Start with the picks below, or browse by topic.
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2025-08-09 · Thoughts · Nu geniul, ci focusul este superputerea antreprenorului
Focus beats genius: what my multi-project years cost me, and what focusing on a single project gave me back.
2025-08-15 · Personal Branding · 3 mituri care te opresc pe Social Media (și ce funcționează în schimb)
Three myths, one three-slide formula and a ten-minute publishing routine.
2025-08-15 · Leadership · Cum îmi stricam eu diminețile și cum mi-am schimbat un obicei prost
A four-step morning protocol, with a nod to Jim Dethmer.
2025-08-06 · Influencer Marketing · Încrederea pe care am învățat s-o dau visului meu
The 2025 market study: €112 million invested, about 500,000 sponsored posts, 55,000+ creators.
2025-06-22 · Influencer Marketing · Livestream Shopping: de la trend la conversii
Whatnot’s $3 billion GMV, McKinsey’s 10% conversion rate, and why live commerce in Romania is still under 1%.
2024-10-10 · Thoughts · Scrisoare de la Florin, 45 de ani, pentru Florinică, 18 ani
Five myths about high performance, in a letter to my eighteen-year-old self.
2024-10-02 · Talks · Despre bugetele campaniilor cu influenceri: argumente, variabile, formule
My talk at Influencer Marketing Conference 2024.
2019-11-27 · Music & Creators · Povestea MOCAPP, pe limba copiilor mei
How MOCAPP started, explained to my kids.